MobiTV and IPWireless Partner

Mobile television services are slowly starting to take off, and with that comes companies trying to capitalize on it and two companies MobiTV and IPWireless are going to partner to work on such endeavours and expect to release a product in mid 2007.

EMERYVILLE, CA and SAN BRUNO, CA, February 8, 2006 - MobiTV, Inc., the global leader in digital television and music services for mobile devices, and IPWireless today announced that the two companies plan to jointly develop next generation mobile television delivery solutions that combine today’s unicast technologies with TDtv multicasting in order to optimally manage network utilization, all while providing a seamless MobiTV experience for customers. During the first half of 2006, the companies will demonstrate delivery of MobiTV over TDtv to mobile handsets.

Many operators worldwide have launched successful mobile television offerings using the Emmy® Award winning MobiTV® service and other multimedia services over their existing 2.5G and 3G networks. MobiTV’s global network offering, using unicast technology today, accelerates time-to-market and allows operators to capitalize on early mobile television demand. In the future adoption rate and demand for mobile television will require other broadcast or multicast solutions to compliment or co-exist with the unicast offering. TDtv is an ideal partner offering, able to leverage the newly defined 3GPP Release 6 Multimedia Broadcast and Multicast Service (MBMS) standard to allow an infinite number of customers to watch the same channel or use the same network bandwidth.

MobiTV and IPWireless plan to work together to co-develop solutions that enable operators to migrate subscribers in high-usage areas to TDtv, utilizing their existing 3G spectrum. The two companies will also work with operators to ensure this unicast and broadcast combination is seamless for the mobile subscriber. As part of this, MobiTV will develop a H.264 version of its player to run over TDtv. H.264 is the video codec defined in the 3GPP MBMS standard that allows higher quality video to be delivered over wireless networks.
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