BenQ-Siemens Launch Three New Handsets

BenQ-Siemens EF81Pocket-Lint is covering BenQ’s new entries into the cell phone world with their launch of three new handsets undere the BenQ-Siemens brand name.

The company, which officially launched in October last year, launched three new handsets; the EF81, the S68 and S88.

Clemens Joos, CEO BenQ, outlined the company’s aggressive plan to break into the competitive mobile market promising 23-30 new phones this year alone.

A third of all phones launched in 2006 would include 3G connectivity. He also announced that three out of four would include a music player or FM radio and every second phone would offer a 1.3 megapixel camera, signaling a strong focus in multimedia performance.

The CEO when questioned by Pocket-lint.co.uk at the conference said the dramatic change of design over previous Siemens models was because “the design was not working”.

The phones look like they are trying to capitalize on the brand recognition of other cell phones; infact, one of the designs looks almost exactly like the Motorola Razr V3 line of phones, and while sticking the BenQ name on the phone might help or hinder the brand, it should be interesting to see what saturating the market with almost thirty new phones will do for the company.

January 18th, 2006 Posted by David in News, Siemens at 12:05 pm Comment Now! »
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