Deal Would Put MTV on a Cell Phone

Newsday.com has an interesting report that MTV is shrinking its video to be able to be used on Cell Phones and PDA’s.

MTV is shrinking its music video prowess to cell-phone size, and Warner Music is going along for the ride, the two announced yesterday.

Warner Music Group, whose musicians include Green Day, Sean Paul, Twista and Big & Rich, will provide music videos under the global agreement. MTV Networks will turn them into short programs, perhaps two to five minutes long, specifically for cell phones.

Some short videos will be offshoots of such TV programs as “Driven” and “You Ought Know” on VH1, or of broadband programming. And there will be cell-phone-only programs such as “The Dingo Ate My Baby,” featuring a supposed dingo and baby hosting a video show, and “Earth to Video,” with two aliens trying to interpret videos.

September 27th, 2005 Posted by David in News at 8:42 am Comment Now! »
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