InfoSpace and Fuse Launch Consumer Mobile Entertainment Initiative

If you like adding various things to your cell phone to personalize and emphasize what you like then this will be good news for you, as InfoSpace will provide fuse with some great new content, all the way from ring tones to graphics and games.

NATPE, Las Vegas - January 24, 2006 – InfoSpace Inc. (NASDAQ: INSP), a leader in mobile media, and fuse, the nation’s only viewer-influenced, music television network, announced today from NATPE in Las Vegas a substantial mobile entertainment initiative whereby InfoSpace will provide fuse with mobile content including ring tones, graphics and games. This content will be available to consumers on the fuse mobile storefront in the second quarter of 2006.

“fuse is a recognized and leading channel for tech-savvy music enthusiasts, so we’re excited to work with them for a simple, on-the-go solution for easy access to mobile entertainment,” said Kieve Huffman, vice president of media content for InfoSpace.

“Working with InfoSpace allows us to once again deepen the fuse experience across multiple platforms with our key demographic of young adults,” said Lisa Choi Owens, vice president of business development for fuse. “We will continue to identify technology trends which allow us to deliver the best mobile content to our viewers.”

Under the new arrangement, fuse viewers will be able to order mobile content via a single shortcode (fuseM) promoted on select fuse TV programs as well as one code ordering from the fuse mobile storefront. The Web-based mobile storefront will be developed and managed by InfoSpace. InfoSpace will provide fuse with music tones from major record labels and hundreds of independent labels in addition to thousands of graphics and InfoSpace’s library of mobile games.

January 25th, 2006 Posted by David in News at 4:08 pm Comment Now! »
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