Sony Ericsson and Google Collaborate

Google and Sony Ericsson are going to work closely together to integrate Google’s Blogger and Web Search services into Sony Ericsson phones. I am sure many photo bloggers, or bloggers on the go will love such features. The first Sony Ericsson products to offer the new service are the recently announced K610 UMTS phone and new flagship imaging handsets, the K800 and K790, announced today and available in Q2 2006.

“We are seeing exponential growth in blogging and consumers are turning more and more often to the Internet as a means of sharing information or images in personal blogs,” said Jan Wäreby, Corporate Executive Vice President, Head of Sales and Marketing, Sony Ericsson. “By working with Google, we’re able to offer a quick and easy way for people users to blog as they discover how convenient it is as a way to share words and pictures with friends, family and beyond. We are also delighted to collaborate with Google, the undisputed leader in Web Search, to provide our end users with relevant Internet information directly to their Sony Ericsson handsets.”

“By providing users with direct access to features like mobile search and blogging, we’re able to create a more personalized, user-friendly experience,” said Nikesh Arora, vice president, European Operations, Google Inc. “Today’s tech-savvy consumers are becoming increasingly more mobile and demand access to information on-the-go, whether it’s the latest news headlines or directions to a favourite restaurant.”

Additionally, commencing today Google will become the standard search engine for all new Sony Ericsson Internet-capable phones. It has been tightly integrated into the phone’s web experience with multiple intuitive access points. For instance, users can directly activate a Google Web Search option from whichever page they are viewing without the need to launch a new web page to complete a search. With one click, users will be able to quickly and easily access the information they need.

March 3rd, 2006 Posted by David in News, Sony Ericsson at 10:17 am Comment Now! »
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