Yahoo! Testing Cell Phone Search Ads

Ads everywhere you look seem to be where our future is heading and Yahoo is helping out in that destiny by putting ads on your cell phone.

The Seattle Pi with the story:

Yahoo! Inc. is testing ways to show advertisements with Internet search results on mobile phones in Japan and Britain.

Yahoo! is adding text ads that appear when people use its search engine from their handsets in Japan, and the company is auctioning off spots on its mobile travel Web site in Britain, Senior Vice President Doug Garland said.

The trials mark Yahoo!’s first experiments with search advertising on phones and may provide an avenue to sell more ads to companies seeking to reach younger consumers.

Sunnyvale, Calif.-based Yahoo! is hiring engineers and crafting products for cell phones, which now outsell personal computers more than 3 to 1.

“The way that Yahoo! is going to stay relevant and essential is by extending our services beyond the PC browser to all devices that consumers use,” Garland, who runs Yahoo!’s mobile group, said Wednesday in an interview at a conference in San Francisco.

“There will be a paid search market that develops.”

September 30th, 2005 Posted by David in News at 9:05 am Comment Now! »
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